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Día Mundial del Arte

This is a project I made for an Organization in Mexico who organizes an Art Festival around different cities in Mexico each year. It was a project that unfortunately was not implemented due to lack of funds by the organizers. But the process of doing it and the concept behind it is worth to be mentioned. The logo is an abstract version of the "Vitruvian Man" of Da Vinci. The playful color selection is based on the four different categories of the Festival which includes expositions, performances, workshops and conferences. The color selection and the overlap between forms also means the intersection between all the categories within the Festival.

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