Packaging and Art Direction
MORS MORS is a virtual project about a honey brand originally from Hamburg, Germany. The name originates from a traditional saying (Der Hamburger Gruß) „Hummel, Hummel - Mors Mors“, a greeting going back to a water carrier called by the nickname Hans Hummel. The symbol represents him as a beekeeper carrying honey instead of water. The brand is inspired by different iconic buildings in the city as well as elements related to bees and honey making. It is supposed to be a high quality, playful and responsible product for a young market.