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Mors Mors

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Packaging and Art Direction

Delia Albarrán

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Illustrations

Delia Albarrán

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Photography:

Bianca AckermannShelby CohronJocelyn MoralesAaron BurdenAlli Remler on Unsplash

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MORS MORS is a virtual project for a honey brand originally from Hamburg, Germany. The name comes from a traditional local greeting (Der Hamburger Gruß) — “Hummel, Hummel – Mors, Mors” — which dates back to a water carrier known by the nickname Hans Hummel. The brand’s symbol reimagines him as a beekeeper carrying honey instead of water.

The brand draws inspiration from iconic buildings in Hamburg as well as elements related to bees and honey production. It aims to be a high-quality, playful, and socially responsible product targeted at a young audience.

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